Case Study: Shopper Insights Brochure

This project was a self-driven exploration in creating a visually captivating and informative brochure that doubles as an interactive experience. By incorporating a simple fold, the brochure allows users to engage with and learn about the lifestyle of the target shopper demographic in an intuitive way. Designed to fit easily inside a pocket, it serves as both a practical piece and a strong statement. All illustrations were custom-created by me, specifically crafted to complement the brochure’s unique format and enhance the overall storytelling experience.