“Mechanic on Demand” Brand Identity

A new business needed a distinctive brand identity that was modern, bold, and reflective of the convenience it offered. As Art Director for this fledgling brand, I crafted the logo and developed the brand guide, taking the design from concept through to final execution. I worked closely with local specialty printers to create business cards that would make a memorable impact. The final design featured a soft velvet finish with spot gloss accents, adding a tactile and visual pop that aligned with the brand's high-quality, approachable feel. Additionally, I oversaw the limited-run printing process for the business cards and other collateral, ensuring every detail reflected the brand's identity and high-quality service.