As the Art Director for a new line of Perkins' baked goods, I spearheaded the visual branding process, crafting a cohesive and inviting aesthetic that would resonate with customers. I directed multiple photoshoots, collaborating closely with food stylists and photographers to capture the warmth, texture, and indulgence of the products. My role involved translating the brand's vision into dynamic print media ads, ensuring every image and design element conveyed the delicious, homemade quality of Perkins’ offerings while maintaining consistency across all marketing materials.

This project marked my first foray into leading a small team of creatives, guiding them from initial conceptual development through to final post-production. From brainstorming initial concepts to selecting final shots and overseeing the retouching process, I developed a hands-on approach to leadership, balancing creative vision with practical execution. This experience not only honed my ability to manage and inspire a team but also deepened my understanding of the intricacies of bringing a brand to life across multiple platforms.