SIAS Brand Identity

As the band's initial Art Director, I was tasked with developing a visual identity that was modern, simple, and authentically reflective of their genre. I created original artwork for their albums, directed photoshoots, and helped establish the overall personality of the brand. The logo I designed, with its symmetrical structure, symbolizes the reflective and layered quality of their “new-age/world” musical style. Its clean, minimalist aesthetic gives it a bold yet timeless presence, allowing it to complement—rather than compete with—accompanying photography and illustrations.

Once the brand identity and guidelines were established, I produced a range of collateral pieces, including T-shirt designs, album covers, and animations. I oversaw the entire creative process, from concept development to production, ensuring all assets were cohesive and aligned with the band's vision. The SIAS project provided an exciting opportunity to delve into multi-media branding and logo development, helping to shape a unique, engaging visual identity that resonated with the band's audience.